Targeting and list building
We build the list from your criteria: company size, industry, role, and any buying signals that matter for your offer. We keep the list narrow.
The service
Outbound has five parts. We do all five.
The five parts are finding the right companies, writing the message, setting up the sending, getting it delivered, and deciding which replies are worth a meeting. Companies usually buy these from different places, and nobody checks that they fit together.
We run them as one job. When a number moves, we know which part caused it. You approve the targeting, the messaging, and the setup before anything goes out.
Performance
Three numbers describe the work so far.
14days
To first qualified meeting
3.2x
Return on engagement
47+
Companies served
What we do
Six things make up the engagement.
Messaging
We write the emails for your buyers, then rewrite them based on what gets replies. We test the offer as well as the wording.
Sending setup and deliverability
We set up separate sending domains with SPF, DKIM, and DMARC. We warm them up before volume goes through and keep the lists clean. Your main domain is not used for sending.
Sequencing
Emails go out in multi-step sequences, on email and on LinkedIn where it suits the market. We cap the daily volume per domain so the sending stays inside safe limits.
Qualification
You tell us what counts as a real prospect: company profile, role, and intent. We only pass replies that meet all three, so your team is not sitting in meetings that were never a fit.
Weekly reporting
Every week you get the numbers: emails sent, replies, meetings booked, and what we are changing next.
Engagement fit
Your team runs it instead: advisory and training
Three situations call for this engagement.
You have never run outbound
Referrals and inbound have produced the revenue so far. We build the system from scratch and run it while your team sees how it works.
You have tried outbound and it did not work
Volume went out, but replies did not come back, or meetings arrived and then stopped for weeks. The cause is usually the list or the deliverability, not the people running it.
You do not have the time or the people to run it
Prospecting is the first thing that gets dropped when there are deals to close. This engagement works when your team can close what we send them.
Process
Four weeks separate sign-off from the first meetings.
Week 1
Audit
We look at your targeting, what you have tried before, and where it stopped working. You get a recommendation on that call.
Weeks 2 to 3
Build
We build the lists, write the messaging, and set up the sending domains. Nothing goes live until you have approved it.
Week 4 onward
Launch
Outreach starts. You see what is going out and what is coming back from the first week, and qualified meetings go on your calendar.
Weeks 1 to 3 are setup and are not charged. Your first paid month begins in week 4, when outreach goes live.
Common questions
These questions come up before most first calls.
What does the service include?
List building, messaging, sending setup and deliverability, sequencing, and qualification. We build it, run it, and report every week. Qualified meetings go on your calendar and your team closes them.
How do you protect our domain and deliverability?
We send from separate domains, not yours. Each one has SPF, DKIM, and DMARC set up and is warmed up before any volume goes through it.
How do you decide which replies count as qualified?
You set the criteria before launch: company profile, role, and intent. We only pass replies that meet all three.
Do we review things before they go live?
Yes. You approve the targeting, the messaging, and the sending setup before a single email goes out.
How long until we see results?
The first qualified meeting averages 14 days from launch. Reply rates improve after that, as we learn what your buyers respond to. You get the numbers every week.
Can we bring the system in-house later?
Yes. The process is documented as we build it and your team can be trained on it. You decide when.